Creating a Killer Stage Introduction

The Importance of Stage Introductions There’s a famous quote, “You never have a second chance to make a first impression.” You have to think of your stage introduction as your first impression. Even though it’s someone else talking for you, it’s still the first impression the audience has of you. It really sets the context for what they’re going to think about you, how they’re going to perceive your presentation and whether or not they really are going to engage with you. Components of a High-Quality Stage Introduction The stage…

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Finding the Right eCourse Delivery Option for Your Business

The Popularity of eCourses eCourses are popular and they're getting more popular by the day. Really, from the entrepreneur's perspective, they're easy they're inexpensive to deliver. If they're designed right, they really deliver a lot of value to a lot of people. Most importantly, they leverage the entrepreneur's time. There's also a lot of flexibility in how they're delivered. From the participant's perspective, there's really a lot of value as well because they're a great learning experience, they are accessible from the comfort of their home or office and, in…

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Creating Awesome Opt In Products

A Great Way to Build Your List What is an opt-in product? It is something that provides visitors to your site with value, introduces them to what you offer and is free of charge. It gives visitors an opportunity to “sample” your expertise without having to commit anything. When someone wants your opt-in product, they provide you with their email address and you provide them with the promised product. This is the best way to build your list. These folks have raised their hands and said, “yes, I want what…

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Scaling Your Business

The Hourly Coaching Trap If you have a business where your time is required to provide the services; to grow your business you really have to two choices: You can either work more hours or you can charge more per hour . And in some situations, neither one of those is a good option. You really just have to scale the business and by scaling the business, what we really mean is serving a larger audience with your message, serving more people, and getting more clients without working more and…

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How About Hosting a Webinar in 2016?

I just read an article at Forbes.com about marketing through webinars. It was originally published in early 2015, but the tips they give are just as applicable now. Webinars are a great way to both provide value and market your services to clients and prospective clients. And the interest in them doesn’t seem to be slowing down, either! From the attendees’ perspective, a webinar is a great way to learn a lot about a topic very quickly. It’s also helpful to hear from a number of different speakers, each with…

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Are You a “Multipotentialite?”

According to speaker Emilie Wapnick, a multipotentialite is someone with many interests and many creative pursuits. That sounds like me, and maybe you too! Watching Wapnick’s presentation was an eye opener for me. I have been to many presentations and workshops where the message is some version of “find what you’re passionate about and focus on that.” That’s good advice, but the only problem is that I have lots of things I’m passionate about. And they keep changing! Knowing that I wasn’t alone is great! The challenge for us multipotentialites…

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