What does it mean to “Leverage your message”
Leveraging your message. By leveraging your message what we really mean is that coaches speakers and authors typically have one core message. It doesn't matter if you're a sales expert or social media expert or writing expert, whatever it is that you do whatever your area of expertise you have one core message one system that you follow that's successful and repeatable. To leverage your message really means to take that core message and package it up in different ways to serve different clients at different price points and different…
