What does it mean to “Leverage your message”

Leveraging your message. By leveraging your message what we really mean is that coaches speakers and authors typically have one core message. It doesn't matter if you're a sales expert or social media expert or writing expert, whatever it is that you do whatever your area of expertise you have one core message one system that you follow that's successful and repeatable. To leverage your message really means to take that core message and package it up in different ways to serve different clients at different price points and different…

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Why You Need Your Own Branded Process

What is a “Branded Process” A lot of people talk about a branded process, but many aren’t quite sure what that means. In a branded process, you package what you do into a series of clear steps, making it easy to explain to other people and easy for them to remember. When you define that process or those steps with a unique name, then it becomes yours and yours alone. It is what distinguishes you from your competitors. Most branded processes are some type of system, program, solution or formula.…

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Going From Employee to Entrepreneur, Creating Free Gifts and Opt Ins

Segment 1: Our Success Interview is with entrepreneur Diane Kephart. Like many of us, Diane started her professional career working for someone else, but then the entrepreneur bug bit her. Now she is an independent associate with Legal Shield, and she will be talking with us about how she made the transition from employee to entrepreneur.   Segment 2: In our Business Builder Segment, we are talking about how you can quickly create compelling free gifts and opt in products that draw your ideal clients to you.

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Self Care for Business Success, How to Avoid Overwhelming Your Clients

Segment 1: Our Success Interview is with certified health and wellness coach, Camille Kennard. Through her business, Flourish Wellness, Camille helps people avoid chronic disease and illness by learning to nurture themselves as part of their everyday lifestyle – mind, body and soul. Segment 2: In our Business Builder Segment, we give you our strategy for focusing your products and services so you don’t overwhelm your clients with choices

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Build a Million Dollar Business, Serve a Bigger Audience with Your Message

Segment 1: Our Success Interview is with business strategist, money mindset expert, speaker and author, LoriAnne Reeves. LoriAnne helps her clients conquer their hidden money stories so they can earn what they truly deserve. Segment 2: In our Business Builder Segment, we give you our tips for repurposing your content to create new products, programs and services that appeal to a wide variety of clients at a range of price points.

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Taking Your Professional Image Up a Notch, Knowing What Your Ideal Clients Want

Segment 1: Our Success Interview is with nationally-recognized business owner, best-selling author and regular TV contributor, Dr. Carol Parker Walsh. Through her company, Evolve Image Consulting, Carol helps women on the brink of change move to the next level of success by taking hold of their authentic essence, their confidence and their appearance. Segment 2: In our Business Builder Segment, we talk about why it is so important to know what your ideal clients really want, and how to use that knowledge to build a successful business.

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