Do You Really Know Who Your Customer Is? Are You Sure?

    As an entrepreneur, you pride yourself on knowing your customer. You probably dream about them. But have you really defined them in a way that can move your business forward? Many business people think that broader is better. The larger my audience the more people I can sell too, right? Not necessarily. When it comes to knowing your customer, to really being able to target your customer, less is usually more.   Why should you better know your customer? So, let’s break this down. We are going to…

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When Good Enough is Good Enough

We hear it over and over again that people spend so much time trying to get it perfect. Trying to do just a little bit more and at some point, we have to ask the question when is it good enough.One of the things that hold many coaches, speakers, and others back is their drive for perfection. You've likely heard that phrase or that quote that, we're often our own worst critics, and that that's absolutely the case. It's really a challenge for a lot of people and it's something…

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The Power of stories

How do we know where we need to put stories and how do we know we have the right stories. First and foremost the stories really create a connection between you and your audience and yet again it doesn't matter if it's an audience that you're speaking to. If it's an audience of clients that are in your course or any other situation really they help you create a connection with the person that you're talking to or the people you're talking to. Humans have communicated over millennia through stories…

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Turn your book into a course

What does it mean to turn your book into a course? We've talked about leveraging your existing content in a previous business builder. And this is just another way to leverage that. If you remember Leveraging is really the fastest way you can create offerings for different markets and different price points. And what I mean by that is, that if your book describes the process you use with your clients or describes the way in which you address and resolve issues with people then you can quickly turn that…

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Staying focused

 Staying Focused There are so many different ways we can go and there are so many different things we can do. One of the biggest challenges for successful entrepreneurs is to stay focused. It's just so essential if you're not focused, you're not working on your business. It's really really difficult to be successful. It helps when you're really focused on what you do really well when you're focused on your expertise. It helps you determine where some great areas to get partners in. What are some great areas to leverage…

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Knowing your big why

The importance of knowing your big why It's fundamental to really understand why you actually do what you do. Your big why is what drives you forward, it's the reason you're in business. It underlies everything. You can ask yourself these kinds of questions, why did you start this business and not some other business. How did you get into this? What is really exciting about it or what really gets you going and gets you passionate. Another component of the Big Why is what's, What do you really care…

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