Do You Really Know Who Your Customer Is? Are You Sure?

    As an entrepreneur, you pride yourself on knowing your customer. You probably dream about them. But have you really defined them in a way that can move your business forward? Many business people think that broader is better. The larger my audience the more people I can sell too, right? Not necessarily. When it comes to knowing your customer, to really being able to target your customer, less is usually more.   Why should you better know your customer? So, let’s break this down. We are going to…

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