Knowing your big why

The importance of knowing your big why It's fundamental to really understand why you actually do what you do. Your big why is what drives you forward, it's the reason you're in business. It underlies everything. You can ask yourself these kinds of questions, why did you start this business and not some other business. How did you get into this? What is really exciting about it or what really gets you going and gets you passionate. Another component of the Big Why is what's, What do you really care…

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What does it mean to “Leverage your message”

Leveraging your message. By leveraging your message what we really mean is that coaches speakers and authors typically have one core message. It doesn't matter if you're a sales expert or social media expert or writing expert, whatever it is that you do whatever your area of expertise you have one core message one system that you follow that's successful and repeatable. To leverage your message really means to take that core message and package it up in different ways to serve different clients at different price points and different…

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